ABOUT TAYLOR CANFIELD

Please describe your service to our country: United States Navy SEAL, E-6. 10 years of service, 2 deployments to Afghanistan, 1 deployment to Iraq.

Please describe what the SOF brotherhood means to you: Brotherhood beyond the battlefield, not just on.

How has the transition from warfighter to civilian gone? Rocky start, things are shaping up.

What is the name of the business you started? Alpha GRX

When did you start it? December 2017

Why did you start this company? To show there is a proper way to be masculine without putting down others.

Please describe your products/services: Premium everyday/athletic apparel and gear.

Where is it located? Huntington Beach, CA

What does this company mean to you/why is it important? It’s a great platform to display useful information to the next generation.

What have been some challenges as an entrepreneur? Startup, funding, advertising, growing the business.

What is the best part of being an entrepreneur? The ability to see direct results of the amount of work you put into something.

How did your SOF career prepare you for what you are doing now? (In what ways have you drawn on your experiences as a SOF soldier in your business life?) Never quit attitude, there is always a way through your problems, you just have to find it.

What do you offer the consumer not only through your business, but also through your expertise as a SOF Veteran? Unparalleled no compromise attitude on quality and customer service.

Who has influenced you as an entrepreneur? My business partners and prior team mates who have successfully started multi-million dollar businesses from their garage.

Why do you live where you live? I am a nomad, going where the business and career need me.

Favorite food? The edible kind

Favorite place in the world? Home

Favorite movie? Pulp Fiction

Favorite book/books? Educational

Pets? Nico

What do you like to do in your spare time? Play with anything that has an engine and goes fast.

Words you live by (ethos)? Mindset is Everything.

ABOUT HENRI DUONG (CO-OWNER, MIL)

Please describe your service to our country: Joined USAF 2010 and still serving as a reservist

Why did you start this company? To create jobs for veterans, and support veteran focused non-profit organizations

What does this company mean to you/why is it important? To me it’s about creating something from nothing – the mission to achieve greatness in and out of uniform, and a sense of purpose in building value based on shared values

What have been some challenges as an entrepreneur? Pacing production, design and anticipating growth. Creating a consistent brand message to reflect the quality of the brand

What is the best part of being an entrepreneur? Experiencing the magic of learning and collaborating with people smarter than you and creating something from nothing

Who has influenced you as an entrepreneur? My current business partners

Why do you live where you live? Close to the beach and the mountains!

Favorite food? Poke Bowls

Favorite place in the world? Hawaii

Favorite movie? Inception

Favorite book/books? “Good To Great,” “Zero To One,” “No Easy Day”

 Pets? Jake

What do you like to do in your spare time? Family, gym, shoot, and martial arts

Words you live by (ethos)? Adapt into the unknown